
SPEAKERS
Science Editor, Mashable
Consumer Marketing Development, Penguin Random House
Director of Communications, McDonald's New York Metro Region
Director of Public Affairs, National Weather Service
Global Manager, Social Media McKinsey & Company
Senior Director, Multicultural Content, ESPN

Director of Digital Marketing, Chipotle Mexican Grill

Director, Golin
Vice President, Porter Novelli
EVP & COO, Co-Communications
VP Communications, JPMorgan Chase
SVP Communications, KIND Snacks
CEO, PRSA
Sr. Director of Brand Marketing & Digital, KIND Snacks
Vice President, Coyne PR
Director of Communications, PSEG
EVP/Media Strategist, Edelman New York

President, Thunder11
Director of Media Relations, Con Edison
Head of Global Comm, Tech, Innovation & Sustainability, Bloomberg

Audience Engagement Editor, Fortune.com
Managing Partner, Day One Agency

Executive Vice President, Muck Rack & The Shorty Awards; Treasurer, PRSA Tri-State District

Co-Founder, Cooperatize; Chair, PRSA Tri-State District
9:30 AM
Registration
10:00 AM
Stayin' Alive: Re-energizing Your PRSA Chapter
Does your chapter need to be rejuvenated? Are you looking for ideas to take your chapter to the next level? Do you need new programming ideas to engage your members for the upcoming year? To keep members enthusiastic about the value of your association, meetings and events should be relevant, informative, exciting, and interesting. Gain and share best practices to ensure the sustainability of your chapter.
10:30 AM
Welcome & Keynote: Proving the Business Value of PR
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11:00 AM
Student Session: Finding Your Passion in PR
This session aims to establish that the PR and communications industry is vast and applicable to students from all backgrounds. Students should establish an individual identity to succeed as an employee/potential employee. Our guest speakers include Lisa Kovitz and Rob Longert will discuss how to discover your strengths and weaknesses with respect to both your passion and interests in the changing world of PR.
11:30 AM
Lunch
12:30 PM
Tri-State Game Changers: Best of the Best
How are Tri-State professionals changing the PR game? Hear CT, NJ,and NY PRSA award winners present the "best of the best" campaigns that achieved outstanding results for non-profit and for-profit organizations with small and large budgets. Key takeaways include: 1) Proven PR best practices 2) Lessons learned 3) Tips for getting better results, regardless of budget
1:00 PM
Networking Break
1:20 PM
The New Reality of the Changing PR Landscape: How to Successfully Engage With Your Audience
Every day we hear about new tools and technologies to help you engage your audience. As a strategic communicator, how do you decide where to spend your time and resources on these tools? How do does social media co-exist with your traditional PR strategy? "Traditional" tools such as Cision, PRWeb, and HARO need to be balanced with new platforms like Twitter, Facebook, and Instagram. Key takeaways from this session include: 1) Practical strategies to educate and engage your audience through new technologies 2) Answering the ROI question: How do you connect social media with business impact? 3) Case studies of how brands and agencies are utilizing traditional and new platforms
1:50 PM
Networking Break
2:00 PM
Fair (and Foul) Weather Friends: Crisis Communications in a Multi-Stakeholder Environment
Whether man-made or natural disasters, we find ourselves preparing to respond to issues in ways that transcend media relations. Holding statements and reactive press releases aren’t enough today. Companies need to prepare and engage with stakeholders from customers, regulators, elected officials, community groups, and more. Nowhere has this been more evident than in the last several years of adverse weather events. Even if your company doesn’t produce, sell or ship products, the possibility of weather-related business interruption is very real. Join us at this breakout session to learn how a front-line communicator managed multiple stakeholder groups and issues in a constantly shifting environment.
2:30 PM
Networking Break
2:45 PM
Pitch Perfect: The New Rules of Media Engagement
Journalists are no longer just writing stories or preparing broadcast segments. They're tweeting throughout the day, contributing to Snapchat Stories, Instagramming breaking news and more. As media professional how do your pitching habits have to change to take into account all the new platforms journalists create content on? What are some big mistakes to avoid? What are some examples of pitches journalists love? Learn from the top minds in the business on how to send a perfect pitch.
3:15 PM
Networking Break
3:30 PM
Content Marketing & Measurement
You've heard it time and time again, SEO + Content Marketing helps you increase your organic search presence and awareness. This session will cover both the fundamentals and advanced principles; concepts you won't find in your everyday content marketing workshop. More importantly, learn how the top content marketers measure success for their organizations!
4:00 PM
Closing Comments
4:30 PM
Reception