Fair (and Foul) Weather Friends: Crisis Communications in a Multi-Stakeholder Environment
Whether man-made or natural disasters, we find ourselves preparing to respond to issues in ways that transcend media relations. Holding statements and reactive press releases aren’t enough today. Companies need to prepare and engage with stakeholders from customers, regulators, elected officials, community groups, and more. Nowhere has this been more evident than in the last several years of adverse weather events. Even if your company doesn’t produce, sell or ship products, the possibility of weather-related business interruption is very real. Join us at this breakout session to learn how a front-line communicator managed multiple stakeholder groups and issues in a constantly shifting environment.