Featured Keynote

Victoria Taylor

Director of Digital Community @ WeWork (formerly Director of Communications @ Reddit)

"Proving the Business Value of PR"

Programming/Sessions

Stayin' Alive: Re-energizing Your Chapter

Does your chapter need to be rejuvenated? Are you looking for ideas to take your chapter to the next level? Do you need new programming ideas to engage your members for the upcoming year? To keep members enthusiastic about the value of your association, meetings and events should be relevant, informative, exciting, and interesting. Gain and share best practices to ensure the sustainability of your chapter.

Networking Actvity/Student Session

Featured Keynote: Proving PR Business Value

Tri-State Game Changers: Best of the Best

How are Tri-State professionals changing the PR game? Hear CT, NJ,and NY PRSA award winners present the "best of the best" campaigns that achieved outstanding results for non-profit and for-profit organizations with small and large budgets.  Key takeaways include:

 1) Proven PR best practices

2) Lessons learned

3) Tips for getting better results, regardless of budget

The New Reality of the Changing PR Landscape:  How to Successfully Engage With Your Audience

Every day we hear about new tools and technologies to help you engage your audience. As a strategic communicator, how do you decide where to spend your time and resources on these tools? How do does social media co-exist with your traditional PR strategy? "Traditional" tools such as Cision, PRWeb, and HARO need to be balanced with new platforms like Twitter, Facebook, and Instagram. Key takeaways from this session include:

1) Practical strategies to educate and engage your audience through new technologies
2) Answering the ROI question: How do you connect social media with business impact?
3) Case studies of how brands and agencies are utilizing traditional and new platforms

Fair (and Foul) Weather Friends: Crisis Communications in a Multi-Stakeholder Environment

Whether man-made or natural disasters, we find ourselves preparing to respond to issues in ways that transcend media relations. Holding statements and reactive press releases aren’t enough today. Companies need to prepare and engage with stakeholders from customers, regulators, elected officials, community groups, and more. Nowhere has this been more evident than in the last several years of adverse weather events. Even if your company doesn’t produce, sell or ship products, the possibility of weather-related business interruption is very real. Join us at this breakout session to learn how a front-line communicator managed multiple stakeholder groups and issues in a constantly shifting environment.

Pitch Perfect: The New Rules of Media Engagement

Journalists are no longer just writing stories or preparing broadcast segments. They're tweeting throughout the day, contributing to Snapchat Stories, Instagramming breaking news and more. As media professional how do your pitching habits have to change to take into account all the new platforms journalists create content on? What are some big mistakes to avoid? What are some examples of pitches journalists love? Learn from the top minds in the business on how to send a perfect pitch.

Content Marketing & Measurement 

You've heard it time and time again, SEO + Content Marketing helps you increase your organic search presence and awareness. This session will cover both the fundamentals and advanced principles; concepts you won't find in your everyday SEO workshop. More importantly, learn how the top content marketers measure success for their organizations! Key takeaways include:

1) Proven SEO best practices
2) Tools, technologies, and systems to help increase your website's authority
3) Understand the metrics that define success and how to use data to tell your story

Who Should Attend?

Mid to Senior-level professionals who work in:

Corporate Communications

Public Relations

Public Affairs

Digital Communications

Marketing

Social Media

Media Relations

Students interested in a career in PR, marketing, or communications are welcome to attend!