R. Harrison

CEO - CompanyName

R. Harrison

CEO - CompanyName

About

The Event

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

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Starting your own business and picking the right niche in no time


Thinking Differently About PR

2015 PRSA Tri-State Conference


:

Thinking Differently About PR

2015 PRSA Tri-State Conference

Case studies, insights, and professional development for strategic communicators. #TriStateConf

October
 
20
 at 
9:30am
 
Ticket Sales Are Closed
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Featured Keynote

Victoria Taylor

Director of Digital Community @ WeWork

(formerly Director of Communications @ Reddit)

"Proving the Business Value of PR"


c.H.41.7b2.Victoria_Taylor.jpg?0.5339137

Ticket Sales Are Closed
October
20
20
2015
9
30
am
4
30
pm
October
20
2015
4
30
pm
Date TBD
Kimmel Center for University Life
60 Washington Square South
New York
NY
10012
LOCATION TBD
#TriStateConf

Who Should Attend?

Professionals and students in Corporate Communications, Public Relations, Public Affairs, Digital Communications, Marketing, Social Media, & Media Relations

 

Scroll below to see who's coming! >>>

Who Should Attend?

Quick

Solutions

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Fast

and easy

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clean

and simple

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

ready

to go

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!



Featured Keynote

Victoria Taylor

Director of Digital Community @ WeWork (formerly Director of Communications @ Reddit)

"Proving the Business Value of PR"


c.H.41.7b2.Victoria_Taylor.jpg?0.5339137

 

Programming/Sessions

Stayin' Alive: Re-energizing Your Chapter

Does your chapter need to be rejuvenated? Are you looking for ideas to take your chapter to the next level? Do you need new programming ideas to engage your members for the upcoming year? To keep members enthusiastic about the value of your association, meetings and events should be relevant, informative, exciting, and interesting. Gain and share best practices to ensure the sustainability of your chapter.

 

Networking Actvity/Student Session

 

Featured Keynote: Proving PR Business Value

  

Tri-State Game Changers: Best of the Best

How are Tri-State professionals changing the PR game? Hear CT, NJ,and NY PRSA award winners present the "best of the best" campaigns that achieved outstanding results for non-profit and for-profit organizations with small and large budgets.  Key takeaways include:

 

 1) Proven PR best practices

2) Lessons learned

3) Tips for getting better results, regardless of budget

 

The New Reality of the Changing PR Landscape:  How to Successfully Engage With Your Audience

Every day we hear about new tools and technologies to help you engage your audience. As a strategic communicator, how do you decide where to spend your time and resources on these tools? How do does social media co-exist with your traditional PR strategy? "Traditional" tools such as Cision, PRWeb, and HARO need to be balanced with new platforms like Twitter, Facebook, and Instagram. Key takeaways from this session include:


1) Practical strategies to educate and engage your audience through new technologies
2) Answering the ROI question: How do you connect social media with business impact?
3) Case studies of how brands and agencies are utilizing traditional and new platforms

 

Fair (and Foul) Weather Friends: Crisis Communications in a Multi-Stakeholder Environment

Whether man-made or natural disasters, we find ourselves preparing to respond to issues in ways that transcend media relations. Holding statements and reactive press releases aren’t enough today. Companies need to prepare and engage with stakeholders from customers, regulators, elected officials, community groups, and more. Nowhere has this been more evident than in the last several years of adverse weather events. Even if your company doesn’t produce, sell or ship products, the possibility of weather-related business interruption is very real. Join us at this breakout session to learn how a front-line communicator managed multiple stakeholder groups and issues in a constantly shifting environment.

 

Pitch Perfect: The New Rules of Media Engagement

Journalists are no longer just writing stories or preparing broadcast segments. They're tweeting throughout the day, contributing to Snapchat Stories, Instagramming breaking news and more. As media professional how do your pitching habits have to change to take into account all the new platforms journalists create content on? What are some big mistakes to avoid? What are some examples of pitches journalists love? Learn from the top minds in the business on how to send a perfect pitch.

 

Content Marketing & Measurement 

You've heard it time and time again, SEO + Content Marketing helps you increase your organic search presence and awareness. This session will cover both the fundamentals and advanced principles; concepts you won't find in your everyday SEO workshop. More importantly, learn how the top content marketers measure success for their organizations! Key takeaways include:

 

1) Proven SEO best practices
2) Tools, technologies, and systems to help increase your website's authority
3) Understand the metrics that define success and how to use data to tell your story

Who Should Attend?

Mid to Senior-level professionals who work in:

 

Corporate Communications

Public Relations

Public Affairs

Digital Communications

Marketing

Social Media

Media Relations


Students interested in a career in PR, marketing, or communications are welcome to attend!

Ticket Sales Are Closed
October
20
20
2015
9
30
am
4
30
pm
October
20
2015
4
30
pm
Date TBD
Kimmel Center for University Life
60 Washington Square South
New York
NY
10012
LOCATION TBD
#TriStateConf

Tri-State Game Changers: Best of the Best

How are Tri-State professionals changing the PR game? Hear CT, NJ,and NY PRSA award winners present the "best of the best" campaigns that achieved outstanding results for non-profit and for-profit organizations with small and large budgets.  Key takeaways include:  1) Proven PR best practices 2) Lessons learned 3) Tips for getting better results, regardless of budget

Jennifer Weber

VP, Porter Novelli

Ticket Sales Are Closed
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Linda Bernstein Jasper

VP, Coyne PR

Jess Lyon

EVP & COO, Co-Communications

The New Reality of the Changing PR Landscape: How to Successfully Engage With Your Audience

Every day we hear about new tools and technologies to help you engage your audience. As a strategic communicator, how do you decide where to spend your time and resources on these tools? How do does social media co-exist with your traditional PR strategy? "Traditional" tools such as Cision, PRWeb, and HARO need to be balanced with new platforms like Twitter, Facebook, and Instagram. Key takeaways from this session include:1) Practical strategies to educate and engage your audience through new technologies 2) Answering the ROI question: How do you connect social media with business impact? 3) Case studies of how brands and agencies are utilizing traditional and new platforms

Linda Bernstein Jasper

VP, Coyne PR

Jess Lyon

EVP & COO, Co-Communications

Text Block #1

Starting your own business and picking the right niche in no time


Text Block #1

Starting your own business and picking the right niche in no time



 


Corporate Communications

Public Relations

Public Affairs

Digital Communications

Marketing

Social Media

Media Relations

SPEAKERS

Andrew Freedman

Science Editor, Mashable

April Flores

Consumer Marketing Development, Penguin Random House

Cheryll Forsatz

Director of Communications, McDonald's New York Metro Region

Chris Vaccaro

Director of Public Affairs, National Weather Service

Devin Brown

Global Manager, Social Media McKinsey & Company

Gregory Galant

CEO, Muck Rack & The Shorty Awards

Hugo Balta

Senior Director, Multicultural Content, ESPN

Jackson Jeyanayagam

Director of Digital Marketing, Chipotle Mexican Grill

Jason Ledder

Director, Golin

Jennifer Weber

Vice President, Porter Novelli

Jess Lyon

EVP & COO, Co-Communications

Jess Sheehan

VP Communications, JPMorgan Chase

Joseph Cohen

SVP  Communications, KIND Snacks

Joe Truncale

CEO, PRSA

Joshua Nafman

Sr. Director of Brand Marketing & Digital, KIND Snacks

Linda Bernstein Jasper

Vice President, Coyne PR

Karen Johnson

Director of Communications, PSEG

Lisa Kovitz

EVP/Media Strategist, Edelman New York

Marco Greenberg

President, Thunder11

Michael Clendenin

Director of Media Relations, Con Edison

Michael Marinello

Head of Global Comm, Tech, Innovation & Sustainability, Bloomberg

Polina Marinova

Audience Engagement Editor, Fortune.com

Rob Longert

Managing Partner, Day One Agency

Robin Fray Carey

CEO, Social Media Today

Natan Edelsburg

Executive Vice President, Muck Rack & The Shorty Awards; Treasurer, PRSA Tri-State District

Al Chen

Co-Founder, Cooperatize;  Chair, PRSA Tri-State District

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach, DDB founder

map-1437256153.png

SCHEDULE


9:30 AM

Registration

10:00 AM

Stayin' Alive: Re-energizing Your PRSA Chapter

Does your chapter need to be rejuvenated? Are you looking for ideas to take your chapter to the next level? Do you need new programming ideas to engage your members for the upcoming year? To keep members enthusiastic about the value of your association, meetings and events should be relevant, informative, exciting, and interesting. Gain and share best practices to ensure the sustainability of your chapter.

10:30 AM

Welcome & Keynote: Proving the Business Value of PR

.

11:00 AM

Student Session: Finding Your Passion in PR

This session aims to establish that the PR and communications industry is vast and applicable to students from all backgrounds. Students should establish an individual identity to succeed as an employee/potential employee. Our guest speakers include Lisa Kovitz and Rob Longert will discuss how to discover your strengths and weaknesses with respect to both your passion and interests in the changing world of PR.

11:30 AM

Lunch

12:30 PM

Tri-State Game Changers: Best of the Best

How are Tri-State professionals changing the PR game? Hear CT, NJ,and NY PRSA award winners present the "best of the best" campaigns that achieved outstanding results for non-profit and for-profit organizations with small and large budgets.  Key takeaways include: 1) Proven PR best practices 2) Lessons learned 3) Tips for getting better results, regardless of budget

1:00 PM

Networking Break

1:20 PM

The New Reality of the Changing PR Landscape: How to Successfully Engage With Your Audience

Every day we hear about new tools and technologies to help you engage your audience. As a strategic communicator, how do you decide where to spend your time and resources on these tools? How do does social media co-exist with your traditional PR strategy? "Traditional" tools such as Cision, PRWeb, and HARO need to be balanced with new platforms like Twitter, Facebook, and Instagram. Key takeaways from this session include: 1) Practical strategies to educate and engage your audience through new technologies 2) Answering the ROI question: How do you connect social media with business impact? 3) Case studies of how brands and agencies are utilizing traditional and new platforms

1:50 PM

Networking Break

2:00 PM

Fair (and Foul) Weather Friends: Crisis Communications in a Multi-Stakeholder Environment

Whether man-made or natural disasters, we find ourselves preparing to respond to issues in ways that transcend media relations. Holding statements and reactive press releases aren’t enough today. Companies need to prepare and engage with stakeholders from customers, regulators, elected officials, community groups, and more. Nowhere has this been more evident than in the last several years of adverse weather events. Even if your company doesn’t produce, sell or ship products, the possibility of weather-related business interruption is very real. Join us at this breakout session to learn how a front-line communicator managed multiple stakeholder groups and issues in a constantly shifting environment.

2:30 PM

Networking Break

2:45 PM

Pitch Perfect: The New Rules of Media Engagement

Journalists are no longer just writing stories or preparing broadcast segments. They're tweeting throughout the day, contributing to Snapchat Stories, Instagramming breaking news and more. As media professional how do your pitching habits have to change to take into account all the new platforms journalists create content on? What are some big mistakes to avoid? What are some examples of pitches journalists love? Learn from the top minds in the business on how to send a perfect pitch.

3:15 PM

Networking Break

3:30 PM

Content Marketing & Measurement

You've heard it time and time again, SEO + Content Marketing helps you increase your organic search presence and awareness. This session will cover both the fundamentals and advanced principles; concepts you won't find in your everyday content marketing workshop. More importantly, learn how the top content marketers measure success for their organizations!

4:00 PM

Closing Comments

4:30 PM

Reception

SCHEDULE


9:30 AM

Registration

10:00 AM

Stayin' Alive: Re-energizing Your PRSA Chapter

Does your chapter need to be rejuvenated? Are you looking for ideas to take your chapter to the next level? Do you need new programming ideas to engage your members for the upcoming year? To keep members enthusiastic about the value of your association, meetings and events should be relevant, informative, exciting, and interesting. Gain and share best practices to ensure the sustainability of your chapter.

10:30 AM

Welcome & Keynote: Proving the Business Value of PR

.

11:00 AM

Student Session: Finding Your Passion in PR

This session aims to establish that the PR and communications industry is vast and applicable to students from all backgrounds. Students should establish an individual identity to succeed as an employee/potential employee. Our guest speakers include Lisa Kovitz and Rob Longert will discuss how to discover your strengths and weaknesses with respect to both your passion and interests in the changing world of PR.

11:30 AM

Lunch

12:30 PM

Tri-State Game Changers: Best of the Best

How are Tri-State professionals changing the PR game? Hear CT, NJ,and NY PRSA award winners present the "best of the best" campaigns that achieved outstanding results for non-profit and for-profit organizations with small and large budgets.  Key takeaways include: 1) Proven PR best practices 2) Lessons learned 3) Tips for getting better results, regardless of budget

1:00 PM

Networking Break

1:20 PM

The New Reality of the Changing PR Landscape: How to Successfully Engage With Your Audience

Every day we hear about new tools and technologies to help you engage your audience. As a strategic communicator, how do you decide where to spend your time and resources on these tools? How do does social media co-exist with your traditional PR strategy? "Traditional" tools such as Cision, PRWeb, and HARO need to be balanced with new platforms like Twitter, Facebook, and Instagram. Key takeaways from this session include: 1) Practical strategies to educate and engage your audience through new technologies 2) Answering the ROI question: How do you connect social media with business impact? 3) Case studies of how brands and agencies are utilizing traditional and new platforms

1:50 PM

Networking Break

2:00 PM

Fair (and Foul) Weather Friends: Crisis Communications in a Multi-Stakeholder Environment

Whether man-made or natural disasters, we find ourselves preparing to respond to issues in ways that transcend media relations. Holding statements and reactive press releases aren’t enough today. Companies need to prepare and engage with stakeholders from customers, regulators, elected officials, community groups, and more. Nowhere has this been more evident than in the last several years of adverse weather events. Even if your company doesn’t produce, sell or ship products, the possibility of weather-related business interruption is very real. Join us at this breakout session to learn how a front-line communicator managed multiple stakeholder groups and issues in a constantly shifting environment.

2:30 PM

Networking Break

2:45 PM

Pitch Perfect: The New Rules of Media Engagement

Journalists are no longer just writing stories or preparing broadcast segments. They're tweeting throughout the day, contributing to Snapchat Stories, Instagramming breaking news and more. As media professional how do your pitching habits have to change to take into account all the new platforms journalists create content on? What are some big mistakes to avoid? What are some examples of pitches journalists love? Learn from the top minds in the business on how to send a perfect pitch.

3:15 PM

Networking Break

3:30 PM

Content Marketing & Measurement

You've heard it time and time again, SEO + Content Marketing helps you increase your organic search presence and awareness. This session will cover both the fundamentals and advanced principles; concepts you won't find in your everyday content marketing workshop. More importantly, learn how the top content marketers measure success for their organizations!

4:00 PM

Closing Comments

4:30 PM

Reception

SPONSORS

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

COMMUNITY PARTNERS

David Doe

Designer - Redshoe

SPONSORS

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Sponsors Block #3

Speaker Block #4

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

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ATTENDEES

Sponsors Block #6

When

Tuesday
,  
October
 
20
 at 
9:30am
  

Where

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